Consumer & Retail

Drive growth, establish competitive advantage and unlock profit in the burgeoning local Jordan consumer and retail market.

FMCG Consulting Firm in Jordan
Consumer Trends in Jordan
Jordan is prime for commercial activities. Driven by its young and tech-savvy population, consumer behavior is changing rapidly. Consumer spending is rising, and they get more exposure to global brands and trends. Private consumption was recorded to contribute for more than 80% to the country's Nominal GDP in December 2018.

Jordan is also listed among one of the least saturated markets in the MENA region for modern retails. The number of major malls and outlets has been growing in recent years. According to the Department of Statistics, wholesale and retail trade contributed around JOD1.04 billion to GDP or nearly 9% in 2016.

Our team at Market Research Jordan is committed to guiding you in capturing the extensive opportunities across different areas such as digitalization, social networking service, as well as digital wallet and marketplace. Our expert consultants will help clients in anticipating potential shifts of buyers' needs and thriving in the local market competition.

Our Key Service Offerings

Jordan Market Intelligence

We manage to provide evidence-based Jordan marketplace insights for our clients based on practical business experiences. Clients will be guided to anticipate changes in market demands as well as emergence of new competitive challenges.

Jordan Market Entry

Some promising alternatives will be weighed to minimize financial uncertainty for clients through related market informations, such as customers, channels, competitors, partners, suppliers, and others.

Jordan Competitive Intelligence

We will identify characteristics of market competition in the Jordanian market and learn from best practices in avoiding costly omissions. Clients will be granted strategic advantage by exploring untapped market opportunities and competitors' blind spots.

Jordan Customer Intelligence

Our expert consultants will help to study customers' demographic, behavior and buying trends through their persona and give strategic input in developing new products.

Insights

Construction Challenge in Jordan
Construction Challenge in Jordan

many construction companies suffered from an inability to pay employees and equipment during the global crisis alongside the government's lack of support and compensation.

Jordan renewable energy
Jordan: Renewable Energy to Take 30 Percent Share of the Total Electricity Generated

Through the Energy Strategy 2020-2030, Jordan's government aims for a 31 percent share of renewables in its total electricity generation by 2030.

Jordan Vaccination
Jordan’s Soft Recovery Through Government Spendings

Jordan's Ministry of Finance has estimated public spending for 2021 to reach JD 9.93 Billion, accounting for a deficit of JD 1.18 Billion or 3.7% of the last year's GDP.

Jordan Sees Economy Recovering Faster than Expected in 2021
Jordan Sees Economy Recovering Faster than Expected in 2021

The ongoing COVID-19 pandemic severely disrupted economic and social sectors worldwide, and Jordan is no exception.

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